2-Day Digital Marketing Course Outline

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Course Title: Digital Marketing Essentials

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Course Objectives

1. To provide participants with foundational knowledge of digital marketing concepts and strategies.
2. To equip participants with skills to create, manage, and analyze digital marketing campaigns.
3. To familiarize participants with essential tools and platforms used in digital marketing.
4. To enable participants to develop a strategic digital marketing plan tailored to their business needs.

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Day 1: Fundamentals of Digital Marketing

9:00 AM – 9:30 AM: Registration and Introduction

• Course overview
• Icebreaker activity: “What Does Digital Marketing Mean to You?”

9:30 AM – 11:00 AM: Session 1 – Understanding Digital Marketing

• Evolution and importance of digital marketing
• Key components of digital marketing (SEO, SEM, Social Media, Content, Email)
• Benefits of digital marketing over traditional marketing
• Case studies of successful campaigns

Methodology:

• Lecture with visual aids
• Group discussion: Comparing traditional and digital marketing strategies

Learning Output:

• Participants can define and explain the role of digital marketing.

Learning Outcome:

• Participants understand the significance of digital marketing and its applications in various industries.

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11:00 AM – 11:15 AM: Morning Break

11:15 AM – 12:30 PM: Session 2 – Search Engine Optimization (SEO)

• Basics of SEO: On-page and Off-page
• Keyword research and tools
• How search engines rank websites
• Activity: Analyzing website SEO using tools

Methodology:

• Lecture with demonstrations
• Hands-on activity using SEO tools like Google Keyword Planner or SEMrush

Learning Output:

• Participants can identify SEO techniques and use basic tools.

Learning Outcome:

• Participants develop a basic SEO strategy for improving website visibility.

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12:30 PM – 1:30 PM: Lunch Break

1:30 PM – 3:00 PM: Session 3 – Social Media Marketing

• Overview of social media platforms and audiences
• Best practices for engaging content
• Paid vs. organic strategies
• Activity: Designing a social media campaign

Methodology:

• Interactive discussion
• Workshop on campaign creation

Learning Output:

• Participants can plan a basic social media marketing campaign.

Learning Outcome:

• Participants gain confidence in leveraging social media platforms for business growth.

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3:00 PM – 3:15 PM: Afternoon Break

3:15 PM – 4:30 PM: Session 4 – Content Marketing

• Types of content and their purposes
• Crafting engaging and relevant content
• Content distribution channels
• Activity: Drafting a blog post or social media content plan

Methodology:

• Lecture with examples
• Hands-on content creation workshop

Learning Output:

• Participants can create and evaluate effective content strategies.

Learning Outcome:

• Participants learn how to create compelling content that aligns with their marketing goals.

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4:30 PM – 5:00 PM: Day 1 Wrap-Up

• Recap of key learnings
• Q&A session
• Introduction to Day 2 topics

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Day 2: Advanced Strategies and Implementation

9:00 AM – 9:15 AM: Day 1 Recap

• Key takeaways
• Group discussion

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9:15 AM – 11:00 AM: Session 5 – Paid Advertising and Analytics

• Introduction to Pay-Per-Click (PPC) advertising
• Understanding Google Ads and Facebook Ads
• Basics of campaign tracking and analytics
• Activity: Setting up a mock PPC campaign

Methodology:

• Demonstration with practical examples
• Group exercise on ad campaign setup

Learning Output:

• Participants can set up and monitor basic ad campaigns.

Learning Outcome:

• Participants understand how to optimize ad performance using analytics.

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11:00 AM – 11:15 AM: Morning Break

11:15 AM – 12:30 PM: Session 6 – Email Marketing

• Importance of email marketing in digital strategy
• Crafting effective email campaigns
• Tools for email marketing (e.g., Mailchimp)
• Activity: Designing an email marketing campaign

Methodology:

• Lecture with tool demonstrations
• Hands-on workshop on email design

Learning Output:

• Participants can design an engaging email marketing campaign.

Learning Outcome:

• Participants acquire skills to nurture customer relationships through email.

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12:30 PM – 1:30 PM: Lunch Break

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1:30 PM – 3:00 PM: Session 7 – Digital Marketing Strategy and Planning

• Integrating various digital marketing channels
• Developing a digital marketing strategy
• Setting measurable goals (KPIs)
• Activity: Drafting a strategic digital marketing plan

Methodology:

• Guided brainstorming session
• Group presentations on drafted strategies

Learning Output:

• Participants can create a cohesive digital marketing plan.

Learning Outcome:

• Participants can align digital marketing efforts with organizational goals.

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3:00 PM – 3:15 PM: Afternoon Break

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3:15 PM – 4:30 PM: Session 8 – Trends and Innovations in Digital Marketing

• Emerging trends: AI, voice search, personalization, etc.
• Tools to stay updated in the digital marketing world
• Activity: Identifying opportunities for future campaigns

Methodology:

• Lecture and open discussion
• Group activity: Brainstorming future campaigns

Learning Output:

• Participants are aware of emerging trends and tools.

Learning Outcome:

• Participants can adapt to future developments in digital marketing.

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4:30 PM – 5:00 PM: Course Conclusion

• Final reflections and feedback
• Certificates of completion
• Closing remarks

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This structure ensures a comprehensive learning experience, balancing theoretical understanding with practical application to create effective digital marketers.