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Digital Marketing

New
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1627291224983
cg-digital-marketing-feature
cg-digital-marketing-what-1
digital-marketing-course-23-09-2024
Top-5-Benefits-of-Digital-Marketing-Classroom-Training
1627291224983
cg-digital-marketing-feature
cg-digital-marketing-what-1
digital-marketing-course-23-09-2024
Top-5-Benefits-of-Digital-Marketing-Classroom-Training

Description

Course Objective

To equip participants with the knowledge, tools, and skills to develop, implement, and analyze effective digital marketing strategies across various platforms to achieve business goals.


Learning Outcomes

By the end of this course, participants will be able to:

  1. Understand core concepts of digital marketing and its importance in modern business.
  2. Develop a digital marketing strategy aligned with business objectives.
  3. Apply key techniques across channels, including SEO, social media, email marketing, content marketing, and PPC.
  4. Analyze performance using tools like Google Analytics and optimize campaigns for better ROI.
  5. Plan and execute integrated digital marketing campaigns.
  6. Stay updated with the latest trends and technologies in digital marketing.

Course Outline

Module 1: Introduction to Digital Marketing

  • Definition and scope
  • Digital vs. traditional marketing
  • Current trends and statistics
  • The digital marketing ecosystem

Module 2: Search Engine Optimization (SEO)

  • Basics of search engines
  • Keyword research and on-page SEO
  • Technical SEO and backlinks
  • Measuring SEO success

Module 3: Content Marketing

  • Importance of content in digital marketing
  • Creating a content strategy
  • Writing for the web: blogs, videos, and visuals
  • Distribution and promotion strategies

Module 4: Social Media Marketing (SMM)

  • Overview of key social platforms (Facebook, Instagram, LinkedIn, etc.)
  • Organic vs. paid strategies
  • Content creation and scheduling tools
  • Social media analytics

Module 5: Paid Advertising and Pay-Per-Click (PPC)

  • Basics of paid campaigns
  • Google Ads overview and campaign setup
  • Facebook and Instagram Ads
  • Budgeting, bidding, and ad optimization

Module 6: Email Marketing

  • Building an email list
  • Crafting effective email campaigns
  • Automation and segmentation strategies
  • Measuring email campaign performance

Module 7: Analytics and Data-Driven Marketing

  • Introduction to Google Analytics
  • Tracking KPIs and goals
  • Creating performance reports
  • Using insights for optimization

Module 8: Emerging Trends and Technologies

  • Influencer marketing
  • AI in digital marketing
  • Voice search and smart devices
  • The future of digital marketing

Module 9: Integrated Campaigns and Case Studies

  • Combining strategies for maximum impact
  • Real-life campaign examples
  • Group project: Create a digital marketing plan

Course Methodology

  1. Interactive Lectures: Delivering foundational knowledge with real-life examples and case studies.
  2. Hands-On Exercises: Practical activities such as creating campaigns, keyword research, and ad setup.
  3. Group Projects: Collaborative projects to develop and present a digital marketing strategy.
  4. Tools Demonstration: Training in tools like Google Ads, Google Analytics, Canva, and Hootsuite.
  5. Industry Guest Speakers: Expert sessions with seasoned digital marketers.
  6. Q&A Sessions: Regular sessions to address individual queries and challenges.
  7. Assessments: Quizzes, assignments, and a final project to evaluate understanding.
  8. Supportive Learning: Access to resources like templates, tools, and reference material.

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